Sweetwater Glossary
Click on all of the terms that you do not know and discuss those in your blog post.
https://www.sweetwater.com/insync/category/glossary/


Course Readings: Introduction to the Music Industry | Fall 2017
Dr. Stan Renard
Sweetwater Glossary
Click on all of the terms that you do not know and discuss those in your blog post.
https://www.sweetwater.com/insync/category/glossary/

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I clicked through some of the definitions, as much as I could take in, and I am overwhelmed by how many terms are used for just the music industry. I clicked on the ‘S’s and I had to scroll down on a six column list! A definition that stood out to me is ‘Song Form.’ I thought it would be an application of some sort for musicians to fill out but it’s actually quite simple. It’s basically an outline for a song, like one would do for an essay. It makes creating songs a bit easier. A simple breakdown of how to create one: http://www.songstuff.com/song-writing/article/aaba-song-form/
There are many types of products in the music industry and hundreds of them available at Sweetwater. There is too many products to digest, but it is easier to understand when thinking of them by product category, such as guitars, audio gear, keyboards, etc. This blog link reveals five essential products a musician needs, such as a mixer, a clip-on tuner, and a melodica. Every musician has different product needs and wants.
http://blog.creativelive.com/5-super-smart-products-that-every-musician-needs/
As a emerging sound engineer and producer, I was familiar with a few of the terms but not all of them so I just started clicking and reading. Even getting more into the SweetWater brand itself for this is my first time reading about it. Everyones DAW or (Digital Audio Workstation is different and it can consist of many different pieces of equipment. heres a blog a found that has more details on Digital Audio Workstation.
(http://www.musicradar.com/tuition/tech/the-20-best-daw-software-apps-in-the-world-today-238905)
Ren.
When I first opened the tab I thought it was going to be a list of just products Sweetwater sold but it wasn’t, it was actually a list of that plus so much more musically related terms and I thought that was really nice because not everyone is a music major and knows all of those terms. I am also baffled by how many things I myself did not know even existed for certain instruments and other types of gear. It was quite over whelming but ultimately very helpful when searching for the exact thing you need. Here is a ranking of how money Sweetwater makes per year compared to other music companies
http://www.musictrades.com/top200.html
I was overwhelmed with how many words there are in their glossary and imagined how difficult it must be for all their employees to learn what each of these words means. No wonder the employees have to go through such a rigorous hiring and training process. Below I have some of the interview questions and experiences from people who interviewed with Sweetwater.
https://www.glassdoor.com/Interview/Sweetwater-Interview-Questions-E3402.htm
I found it funny that the extent of their list was so vast that even terms like “More Cowbell” was in there. In case you wanted to learn about the cowbell there’s a link for that too. Or if you wanted to learn about any instrument ever, there’s a link for that. Among every sort of term, instrument, gadget, etc, Sweetwater even included slang terms and definitions for more of the street knowledge of the industry. Here’s Sweetwater’s advice in prepping for your interview: https://www.sweetwater.com/careers/faq/
I found a couple of terms that caught my attention, for recording the 3:1 Rule of Microphone placement, 2-bus Compressor, and the 1957/2008 pickups. There is definitely so many terms that it can be overwhelming, however for people that want to learn more about the tech terminology that is used in the music stores then this could be pretty helpful, especially if one decide to apply for a position at sweetwater.
Here are the employee reviews for Sweetwater.
https://www.glassdoor.com/Reviews/Sweetwater-Reviews-E3402.htm
As I am not familiar with too much musical jargon, most of these terms I had to click and get more information on them.
Some of the ones I personally were interested were:
Fuzz and Fuzz Box, Footballs (whole notes in studio slang), RIP (Raster Image Processor), and Zydeco Music -“popular music of southern Louisiana that combines French dance melodies, elements of Caribbean music, and the blues, played by small groups featuring the guitar, the accordion, and a washboard. “(Sweetwater.com)
Example of Zydeco Music you might here in NOLA:
https://www.youtube.com/watch?v=jXId-5dYJjE&list=RDQMvHvDhQGdkN8
It’s beyond crazy to see that Sweetwater has so many definitive terms and a long list of components that go into each instrument. If there was a fast and simple way to learn about the different terms on the glossary of then you went to the right page. Sweetwater does truly have a bunch of amazing things that I never knew about and know I see instruments in a whole different way. One term that really caught my eye the most was 500 Series Equalizer. What this does is format the mounts into a master 500-series chassis (sometimes known as a “lunchbox” or “500-series rack,” depending on the form it takes), which provides the power supply, input and output connections, and in some cases other features such as mixing.
https://www.sweetwater.com/careers/
I checked out several definitions, and the list is quite humbling. I really thought I knew more of the terms related to gear but realized even my musical equipment I use on a daily basis has buttons, knobs, or capabilities I know nothing about. For instance, I’ve used FL Studio (Formerly Fruity Loops) to make hip-hop beats since 2005, in the exporting options, there is an option to export as an .ogg file. This file type would be used instead of mp3, midi, or wav. I’ve never really looked into what kind of file this is and according to Sweetwater, it “took on a development path similar to that of LInux operating systems”. This is fascinating. So, it is different from the other formats because it is open-sourced and unpatented. Here’s a short blurb explaining the differences between Mp3 audio and Ogg.
http://www.differencebetween.net/technology/difference-between-ogg-and-mp3/
Wow this list is quite crazy, and what’s more crazy is how Sweet water employees have to learn everything from here, training must be tough. I didn’t know what to click on so but i decided to click on the 1957/2008 pick ups and i found out that this term meant that Paul Reed Smith unveiled a number of solid body electric guitars. I had to do some more research about this to really find out what this meant. https://reverb.com/item/3314860-prs-sc-245-1957-2008-limited-edition-2008-mccarty-sunburst
This definition list is really a great resource. It takes seemingly complex terminology and compiles it into one cohesive list. I really liked reading about Wave (.wav) files. I never understood what their defining characteristics were (the fact that they are used for Microsoft and Windows and are usually of higher quality); I only really understood before that they were just audio files.
Here is an interesting link that compares Wave files to Mp3 files.
https://www.dawsons.co.uk/blog/how-do-mp3-and-wav-files-differ
The list of products that the company offers is astounding. I couldn’t keep going through every page so I started to skim around. Something that I am fascinated with as a singer. are their microphone products and IEM systems. To see how much these products are is crazy but at least you know that the products are all about quality.
https://www.sitejabber.com/reviews/www.sweetwater.com
Sweetwater had so many terms and products to offer. There were just so many to look at. No matter what part of the music spectrum you fall into there is something here for everyone to learn. I loved to see all the recording products they had along with the terms they provided because it goes into detail and if you are not familiar with one word they lead to others that you may or may not be familiar with. It was a great learning experience by far.
Sweetwater shows that there are many ways to make a profit in the music industry. I learned by listening to Professor Renard’s friend Ben , some people aren’t meant to make the music in the music indusrty. Some people are meant to make the music but provide tools help make the music . I say this because many people don’t know that their contribution could be elsewhere other than on stage , where they can make a bigger impact.
Attached is a link talking about the different careers in the music industry.
https://www.youtube.com/watch?v=v6jhD-Ql2ho