14 Replies to “October 10”

  1. Sweetwater seems like a wonderful place to work if you are interested in music retailing. I found it interesting to see behind the scenes of how a company operates and the types of employee benefits available. One aspect of the website I found interesting was the piano and guitar gallery. Here is an article talking about the latest addition of the guitar gallery that helps customers choose a guitar.

    http://www.guitarworld.com/gear-news-electrics/sweetwater-launches-newly-enhanced-guitar-gallery/31120

  2. Working at Sweetwater sounds like a really great place to be if you’re truly all in. The competition is insane when 3.5 out of 10 don’t make the consumer quota and even after that you’re making 90 phone calls a day (!!!). They seem to have a lot to offer and treat their employees well given the facilities and perks. Their YouTube channel has a lot of cool content with everything from factory tours to reviews to demos and more: https://www.youtube.com/user/SweetwaterSound/videos

  3. I’ve never shopped at Sweetwater before, but that might have to change soon. They seem super dedicated to delivering quality products and being knowledgeable about them. If you were to have any questions about what you’re shopping for, you’d most likely have a better chance at getting a good answer asking a Sweetwater employee than a Guitar Center employee (though I’ve personally never had a problem at Guitar Center). What surprised me the most is that they have their own recording studio too. The guy who designed the studio, Russ Berger, also designed Sweetwater’s theater. Both were made to have the best sounding acoustics they could. To learn more about, Russ Berger and his firm, click here: https://rbdg.com/about/

  4. I have ordered some stuff from Sweetwater before and their customer services were outstanding. I spoke to a sale engineer and he helped me out a lot giving me suggestions on different gear. Showing that means that Sweetwater puts hard work into satisfying their customers.

  5. I just think its crazy that Sweetwater started out as a recording studio and is now a huge corporation! They have everything you could ever think of in their buildings as well as their products. I also really like how they make their staff and people who come into the buildings so at home and welcomed, because sometimes when you walk into a big company like that, the pressure to not mess up anything is so high. I love the motto of Sweetwater as well and I think its awesome that the customer always comes first. Here’s reviews of Sweetwater company

    https://www.sitejabber.com/reviews/www.sweetwater.com

  7. It is absolute insane how competitive the hiring process is at Sweetwater. To think that only 3.5 out of 10 people will actually get to keep their job after their first year shows you just how fast paced this company is. And even then, you’re making more than 90 calls a day. Even the training to get hired at Sweetwater is said to be more challenging than your entire college experience. But Sweetwater does have many perks for their employees that make it all worth it and an excellent place to work.

    Here are some employee reviews of Sweetwater:
    https://www.glassdoor.com/Reviews/Sweetwater-Reviews-E3402.htm

  8. Reading up on Sweetwater was interesting. I found out loads of new information, like Employees looking for better understanding of what they do and how to do it attend Sweetwater U. I thought it was cool that so many of the employees are from Ball State. How sweetwater worked was also pretty cool, each cubicle will sell around $7,000,000, $6 Mil more than a guitar center would make a year. I was reading up on the Ball State music program to figure out why so many of the employees at Sweetwater Went there; http://cms.bsu.edu/academics/collegesanddepartments/music

  9. I agree with Amy and Shelby. The competition is insane if you want the a job there and even if you go through the intense training, you aren’t guaranteed the job! Since many people want a job like this with all of it’s benefits and the company can only hire so many at a time that the waiting time to hear if you’re in can take up to 6 months! More information on applying: https://www.sweetwater.com/careers/faq/

  10. It was amazing to hear about all the different facts about the company of Sweetwater. When watching the video about the Music store inside the building, I couldn’t believe that with their system in hand, around 85,000 to 90,000 guitars were going to be sold and that’s just guitars alone. It seems clear that to actually be an employee for Sweetwater, you have to know anything and everything about every playing musical instrument that exists today. I never knew that 1.5% of their business comes from their retail shop (which should increase now after the floorspace has doubled). 1% comes from their studio business. What I learned most about this company is not just that they’re a business in which pays a lot of money, they’re a business that continues to grow day by day making it clear that the music language will never go extinct.

  11. All of the Sweetwater links are informative and interesting. As a musician, I’ve been familiar with Sweetwater for about 15 years. I used to receive their catalogs in the mail. I assumed their facility was huge but it’s hard to believe how large it really is. I especially enjoyed watching 250th episode of the Sweetwater Minute, with the CEO, Charles Surack. According to the testimonies of several employees, Sweetwater has a culture of caring and it seems to start with Mr. Surack. It’s refreshing to see a CEO so involved with the day-to-day operations and who is also a musician himself. He strikes me as a really cool person to work for. It was his idea to add an actual slide for employees to use to get down to the 1st floor from the 2nd.

    Here’s an article from Forbes detailing how and why a lot of CEOS are “jerks”. https://www.forbes.com/sites/ruthblatt/2015/01/28/what-we-learn-from-rock-stars-about-why-ceos-are-jerks/#39d7d22c43cc

  12. I have heard of Sweetwater before, but I have never shopped there. When I was small, my father used to take my siblings and me to SamAsh, another musical instrument retailer. I find it interesting how high-stakes this industry is, but it makes sense considering how much money flows through it. I also feel the extensive preparation that employees have to undergo is understandable. It really is necessary to be knowledgeable of what you’re selling, especially if you are doing business with other professional corporations.

    Here is a link to an article that helps give clarification on the competition in this industry, specifically for Sweetwater.
    http://www.hoovers.com/company-information/cs/competition.sweetwater_sound_inc.40a565c8784080b8.html

  13. It was awesome to see how Sweetwater started in their journey. I had never heard of Sweetwater until this article and was very surprised. I really like how they have specialized people who help you find the perfect item you need. it was amazing to see how the service specialist go through extensive training. You can definitely count on the customer service being the best in the business.

    https://www.bbb.org/northernindiana/business-reviews/musical-instruments-dealers/sweetwater-in-fort-wayne-in-5895

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