Suggestions on Publicizing a Music Event
Texas Music Office
Click on all of the links in this article
https://gov.texas.gov/music/page/publicizing_a_music_event


Course Readings: Introduction to the Music Industry | Fall 2017
Dr. Stan Renard
Suggestions on Publicizing a Music Event
Texas Music Office
Click on all of the links in this article
https://gov.texas.gov/music/page/publicizing_a_music_event

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This is great for anyone who wants to advertise any event, even a non-musical one, without hiring a publicist. The first item listed is to make a website. I thought that it would be hard to build a one, but there are many other websites that will help you. They have many templates for whatever kind of website you’re looking for! From the design to where to put links. Here are some tips to help you build your own website that people will love and continue to visit. https://smallbiztrends.com/2015/10/building-your-first-business-website.html
I find this a great resource for anyone to advertise events without a publicist. Things like building a website, newsletters, social media, and etc. After the event, you can do a follow up with the guests to know what they think of the event.
Marketing is a huge part of selling your event. These strategies were really helpful ideas on how to get the word out. Follow up is just as important and not only lets your sponsors know you appreciate them, but also builds a relationship and a reputation for future events. https://www.eventbrite.com/blog/event-marketing-strategy-ds00/
Promoting can be very stressful and over whelming, especially since there are so many different ways to go about it. I like how this article really helps break down what’s important, what needs more attention that other things, and it reminds you to follow through on a lot of things you could easily leave open once they have been accomplished like calling a sponsor after you have sent them an email, getting in touch with people who went to the show and asking them feed back on it and what not. Here’s another article on how you can make sure you’ve got everything covered for promotion.
http://blog.sonicbids.com/a-comprehensive-promotion-checklist-every-artist-should-have
I love reading links from the Texas Music Office because it makes it easier to understand some aspects of business itself. Most of the time, I believe everything has to be super complex, but in reading this webpage (even though it is only suggestions), I realize how you can break any process into smaller steps and tackle them each with detail to create a very well thought-out final product.
http://diymusician.cdbaby.com/music-promotion/use-facebook-events-get-people-shows/
When putting on a music event, wouldn’t you want as many people possible to know about it? Otherwise, no one would show up. There’s lots you can do to promote a music event, as listed in the article. Hitting your target audience is key, but doing interviews and spreading information about your event and what it’ll be like is important. By doing this, you can manage your audience’s expectations; because if you hype your event too much, it may disappoint attendees if it doesn’t live up to their idea of what the event was supposed to be. For example, every Woodstock held since 1969 has not had the same amount of success as the original, especially the infamous 1999 festival: https://en.wikipedia.org/wiki/Woodstock_'99
It is important to publicize and promote your event to attract as many people to attend as you possibly can. It takes a team of people to promote an event and that is why it is important to have sponsors. These sponsors will pay for your event partially through advertisements or airplay on the radio as long as you put their logo on your event or merchandise. For more tips on how to gain and find sponsors, here is this link:
https://www.attendstar.com/find-music-festival-sponsors/
This is really helpful in detailing how to promote an event. What I found to be the most important detail is that all information concerning the event should be readily available for the public. This is a crucial detail so that the consumer knows exactly what the event is all about.
https://www.google.com/amp/s/www.vanityfair.com/news/2017/06/fyre-festival-billy-mcfarland-millennial-marketing-fiasco/amp
Being a marketing major, I found this article to be very entertaining. It gives great pointers and details on how to publicize or promote an event, in general. One thing that I found kind of tedious to do is writing a press release. I did find an article that gives good pointers for writing one.
http://blog.sonicbids.com/dear-bands-heres-how-to-write-a-damn-press-release
This article was very helpful in reminding people looking to promote event in what to keep in mind as important. I know that whenever I plan on going to an event, I would like to be able to know a lot of information beforehand so that I can appropriately make a schedule for myself. Nothing is more frustrating than when a concert states the time as just 8:00pm, is that when doors open or when the band takes the stage? Information for any event needs to be readily available and if possible have an FAQ page so we can find additional information ourselves.
http://www.mediaheroesbrisbane.com.au/insights/business-needs-faq-page/amp/
This article provides you with the information necessary to succeed at promoting any shows you might do. If this steps are not taken, there will be many unsold seats. Advertising and marketing are critical in order for people to know what your show will be about.
Here are some college friendly tips on how to promote and save money.
https://www.thebalance.com/cheap-ways-promote-show-2460484
This is the article you read if you’re looking to get the word out about a concert or any public event without having to pay for a publicist. Advertising is such a big part of the music industry, you cant afford any mistakes when it comes to making your event known.
“WHO, WHAT, WHY and WHERE” the most important things to know when it comes to everything, specially in the music industry. This is very helpful for anyone that is planning to start an event for the first time and needs any type of assistance. http://dottedmusic.com/2012/marketing/the-top-5-things-you-have-to-do-to-promote-your-event-online/
We spoke about “branding” in class in relation to flyers and promotions. It was noted that certain types of flyers work better for certain events. For music festivals, it seems bright, “festive” (see what I did there?), elaborate, and colorful designs are incredibly useful. But, posters and flyers for small and intimate concerts should be pretty straight-forward. Advertising requires the advertiser to figure out the best ways of making the event public to the folks that care about it.
The matriarch really, lol. The Texas Music Office has done an excellent and amazing job for many years for the recognition of Texas music in the states and through the world of music, as a whole.
I like how they included everything in here as a kind of “hey don’t forget to do these small things that you can easily forget” because lets be honest, being a DIY artist is not easy whatsoever and you can EASILY forget things like including your sponsors in emails even after the event has passed and making flyers and handing them out instead of just focusing on social media to get your name out. It takes a lot of work to be a DYI artist and promote yourself but this offers a little check list for you.
http://diymusician.cdbaby.com/music-promotion/music-promotion-basics-a-10-point-checklist-for-musicians/
So this actually came in handy when thinking about all these small festivals and music events that are popping up around town. It makes you think about all the work that is put into it and just coming from a publicist standpoint when trying to put it out there that you are hosting an event. I know when Mama Luna was being shared and really talked about I was like how do they do this, and where to they find the information to know who to send what to and how to reach out via social media. Getting people’s attention and letting them know what your event is about, even maybe using a micro moment can help them see that they really want to be there.
This article is like a concert advertising bible in some sort of way . This gives you step by step information on how to make sure you have a successful event. Going to see professor Renard’s friend Ben talk about his business of artist connection to gigs by an app makes me think that all of these procedures can possibly be done successful through technology . Below is a link speaking of promoting shows through technology.
https://www.youtube.com/watch?v=kcJHDzH1JYs